Should I use The Ordinary Serum Foundation or The Ordinary Coverage Foundation?
These foundations offer moderate coverage that looks natural with a very lightweight serum feel. The Ordinary Coverage foundation has a higher percentage of pigment for a more mattified, and higher coverage finish.
What is the finish of The Ordinary Serum Foundation?
The pigments used in this format are treated for a rich, highly-saturated effect. These pigments are suspended in our proprietary spreadability system that allows pigments to look natural on the skin, resist collecting within fine lines and stay on for longer.
The foundations offer a satin finish and are compatible with most primers and are designed to work exceptionally well with the primers offering from The Ordinary.
Does The Ordinary Serum Foundation contain SPF?
The Ordinary Serum Foundations sold in the European Union offer an SPF 15 claim. This protection is achieved without the use of chemical sunscreens and only through physical protection from Titanium Dioxide. Additionally, no nano-particles are used to achieve this sun protection. These attributes are unique in foundations because it is exceptionally difficult to create a natural, lightweight look and consistent shades when using only non-nano forms of Titanium Dioxide for sun protection without any chemical sunscreen agents.
Please note that the formulations are and will be the same in all markets but the packaging will claim SPF 15 only in the European Union while regulatory processes for claiming SPF in other markets are carried out individually.
How do I use The Ordinary Serum Foundation?
The unique suspension system used in the formulations allows shades to look so natural on skin that three shades or more will suit most skin tones. The shades can also be mixed at the time of application if desired. As with most liquid forms of foundation, it’s ideal to shake the container lightly before use.