Who we are

www.theordinary.pk (“we”, “our”, or “us”) respects your privacy and values the trust you place in us when shopping on our platform. This Privacy Policy describes how we collect, use, share, and protect your personal information when you visit our website or engage with us through other channels.

Please read this Privacy Policy carefully. By accessing or using our website, you agree to the terms outlined below and consent to the collection, use, and sharing of your information as described herein.

1. Who We Are

www.theordinary.pk is an independent and authentic supplier (not an official distributor) of The Ordinary products in Pakistan. We are committed to safeguarding your personal information and providing full transparency about how we use it.

2. Information We Collect

a) Information You Provide Directly

You may provide us with personal information when you:

  • Place an order
  • Contact our support team
  • Subscribe to our newsletter
  • Participate in a survey, promotion, or offer

This may include:

  • Name
  • Email address
  • Phone number
  • Delivery and billing address
  • Payment details (we do not store card data)
  • Order history
  • Product feedback or reviews

b) Information We Collect Automatically

When you use our website, we may collect:

  • IP address
  • Device and browser information
  • Website usage data (pages visited, time spent, clickstream data)
  • Referral URLs
  • Geolocation (approximate)

We collect this data using cookies, analytics tools, and other similar technologies.


3. How We Use Your Information

We use your information to:

  • Fulfill and deliver your orders
  • Provide customer service and support
  • Process payments securely
  • Send updates about your orders
  • Offer promotions, newsletters, and special offers (you can opt-out anytime)
  • Improve our services and website experience
  • Comply with legal obligations

4. Cookies and Tracking Technologies

We use cookies to enhance your shopping experience, including:

  • Remembering your preferences
  • Saving your cart
  • Measuring traffic and usage patterns
  • Providing targeted advertisements

You can control cookie settings via your browser. Disabling cookies may limit some functionality.


5. Third-Party Services

We use reputable third-party service providers for:

  • Payment processing (e.g., Easy Paisa)
  • Analytics
  • Delivery and logistics
  • Email marketing

These providers only receive information necessary to perform their services and are contractually obligated to keep your data secure.

We do not sell or rent your personal data to any third party.


6. Your Rights and Choices

You may:

  • Request access to your personal data
  • Ask for corrections or deletions
  • Withdraw consent for marketing communications
  • Object to certain processing activities

To exercise your rights, email us at [email protected].


7. Email and Communication Preferences

You can unsubscribe from our marketing emails at any time by clicking the “Unsubscribe” link in the email or contacting us directly. Transactional emails (e.g., order confirmations) will still be sent.


8. Children’s Privacy

Our website is not intended for children under 16. We do not knowingly collect data from minors. If you believe we have inadvertently collected such data, please contact us and we will delete it.


9. Data Security

We implement reasonable technical and organizational measures to protect your data, including:

  • SSL encryption
  • Secure payment gateways
  • Access restrictions
  • Regular audits

While we strive to protect your information, no system can be completely secure.


10. Data Retention

We retain your information as long as needed to:

  • Fulfill your orders
  • Provide support
  • Meet legal obligations
  • Improve our services

You may request deletion of your data, subject to certain legal requirements.


11. Third-Party Links

Our website may contain links to other websites. We are not responsible for their privacy practices. Please review their policies before sharing information.


12. Do Not Track

We currently do not respond to browser “Do Not Track” signals. You can manage tracking preferences through your browser settings and third-party opt-out tools.


13. International Users

Our services are intended for users in Pakistan. If you are accessing our site from outside Pakistan, your information may be transferred to, stored, and processed in Pakistan, where data protection laws may differ.


14. Policy Updates

We may update this Privacy Policy periodically. When we do, we will revise the “Effective Date” above. Your continued use of our website after any changes means you accept the updated policy.


15. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact:

The Ordinary PK (www.theordinary.pk)
Email: [email protected]
Phone: +92-333-2824048
Business Hours: Monday – Saturday, 10:00 AM – 6:00 PM PKT


Disclaimer: The Ordinary™ is a registered trademark of DECIEM Beauty Group Inc. We are not officially affiliated with DECIEM but offer authentic products sourced from authorized channels.